Senior Director, Value and Access Marketing

Company: Precision Medicine Group
Location: Bethesda
Posted on: April 3, 2025

Job Description:

Senior Director, Value and Access Marketing
at Precision Medicine Group (View all jobs)
Remote, United States

About the Role:

The Precision AQ Strategic Marketing Director will support the organization's marketing objectives by focusing on lead generation and overseeing the planning, organizing, and managing of marketing functions to achieve strategic objectives related to bookings and growth.

This highly matrixed role will partner with service-line business leads and other internal teams to create targeted marketing strategies aligned with Precision AQ's goals. The Strategic Marketing Director will also manage and mentor junior team members, fostering a collaborative and growth-oriented work environment.

Essential Responsibilities:

• Collaborate with service-line leads to identify strategic objectives and market challenges, designing marketing plans to support alignment across Precision AQ.
• Design and implement data-driven marketing strategies to increase engagement and incremental sales.
• Develop compelling marketing campaigns to drive bookings and customer acquisition.
• Create and disseminate a clear and consistent brand message that communicates Precision's unique value proposition across all channels.
• Plan and execute marketing campaigns leveraging social media, content marketing, conferences, paid advertising, and other modalities.
• Organize PR initiatives, thought leadership content, and award submissions to enhance Precision's visibility.
• Effectively manage budgets, ensuring that marketing investments deliver measurable ROI.
• Provide regular performance reporting, along with actionable recommendations for optimization.
• Monitor industry trends, marketing analytics, and innovations to identify new business opportunities
• Manage and mentor junior marketing team members, ensuring high-quality work, alignment with strategy, and professional development.
  Qualifications:
  
  Required:
  
  • Minimum 5-7 years of marketing leadership experience, preferably in the life sciences or healthcare industry, with a demonstrated ability to perform independently.
  • Minimum of 2 years of experience working in and knowledge of market access strategies and challenges (eg. IRA, Value frameworks, etc).
  • Experience with social platforms such as LinkedIn.
  • Strong writing abilities (writing sample required during the interview process).
  • Proven experience managing and mentoring junior team members, fostering their growth and contributions.
    Preferred:
    
    • Experience with marketing tools such as HubSpot and Salesforce.
    • Knowledge of or experience working with life sciences companies.
      Key Skills:
      
      • Leadership: Comfortable driving strategic and tactical initiatives and interacting with senior leaders.
      • Team Management: Demonstrated ability to manage and develop junior marketing team members.
      • Strategic Thinking: Proven ability to develop and execute marketing strategies that drive measurable business growth.
      • Self-Motivation: Resourceful and organized, with strong attention to detail and time management skills.
      • Communication: Excellent verbal, written, and interpersonal communication skills.
      • Problem Solving: Analytical reasoning and decision-making abilities to prioritize multiple projects and meet deadlines.
        Compensation and Benefits:
        
        Precision offers a comprehensive benefits package, including:
        
        • A discretionary annual bonus.
        • Health insurance, retirement savings plans, life insurance, and disability benefits.
        • Parental leave and paid time off for sick leave and vacation.
          
          Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.
          
          Reasonable estimate of the current range
          
          $160,000 - $240,000 USD
          
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          Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. - 2020 Precision Medicine Group, LLC
          
          If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at QuestionForHR@precisionmedicinegrp.com .
          
          It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process.

Keywords: Precision Medicine Group, Bethesda , Senior Director, Value and Access Marketing, Executive , Bethesda, Maryland